FINAL FILM

Password: student


19 - Arber Dervishi, Traivon Prescod-Dalgety, Jasmine Williams, Mustafa Aydinoglu from 283goswell on Vimeo.

EVALUATION Q2.

How does your media product represent particular social groups? 

Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective. 

In our final product I play the role of the "popular girl."

The stereotype of the popular girl is that she is trendy, a show off, someone who cannot see past their reflection. We have followed the socially prescribed perspective of this character. 

Following these screen shots are 2 

similar pictures from actual movies determining this representation. These pictures is taking from the film "John Tucker Must Die;" a teen movie displaying the conventions of high school life. 

 















In the other screen shots we see Arber who plays an underprivileged youth dressed according to the stereotype.

The picture on the right is a screen shot from the movie "Ill Manors" and we see he is dressed in a similar attire to our character.

EVALUATION Q5.

How did you attract/address your audience?

Our target audience was for people between the ages of 15-30 and urban movie enthusiats. I believe the primary address to our audience was through sound. The urban instrumental 'Chipmunk - My crew' set the tone of the opening sequence and is a sound that many young people have previously heard.

Below is a brief presentaion of some of the screen shots from our final product that I believe provided appeal to our target audience


Audience attraction/address by Slidely Slideshow

Mise-en-scene of the female character

Props:
- Weave
- Small handbag
- Lipstick
- Tight jeans
- Skimpy top
- Earrings

Movement:
- Distinct walk
- Shy grin in the elevator
- Lack of attention paid to surroundings

Young females can relate to these factors therefore brings forward a sense of appeal. 

Mise-en-scene of male characters

Props:
- Dark clothing
- Hat
- Baggy jeans
- Stolen drink

Movement:
- First male greeting
- Head turn as girl walks
- Rapid movement after theft

Diagetic sound:
- Male tone "sorry again darling" (london accent)
- Female tone "I'm going to 3rd floor"
- Followed by male tone "aight lets go" ('aight' is colloquial; would attract the young modern male audience)

All of these factors set the mood of the opening sequence and would also bring foward appeal to our target audience


How I personally reached my target audience

I sent the vimeo link of our film to a few friends and these were some of the responses:

EVALUATION Q7.

Looking back at your prelimary task, what do you feel have learnt in the progression from it to the full product?

I took the role of camera person for my prelimary task and overall, for a first time, I believe it went fairly well.

LIMITATIONS IN THE PRELIM:

. Lack of variety in the camera angles
. Camera composition was a little off e.g. space above head
. Rule of thirds was not considered
. Lighting was not considered
. Sound was poor

This wide shot was particularly poor as there is too much head space and poor lighting. My filming wasn't very steady and there was also a lot of back ground noise that I didn't pay attention to at the time.

I was content with the match cut we performed and I think this is the best shot filmed throughout the clip. 

Since then I have learned to pay more attention to detail, especially to sound and camera angles; and so went on to produce an opening sequence that was a little less amateur. 

The above screen shot is from our final product. We titled it 'Love & Education.'

Unlike my preliminary task, we did undergo some planning for our final product. A story board was created and extra ideas were jotted down on paper. Below is a presentation demonstrating the key things I have learnt in this process. 

LIMITATIONS IN THE FINAL PRODUCT:

. Sound used for the opening should have started earlier
. More match cuts could have been included
. Lighting should have been used more frequently e.g make up/bathroom scene
. Pay more attention to the motion of the I-dents during title sequence
. More planning during planning stages

Development across both productions:

. Learned the importance of match cuts (preliminary)
. Enhanced my undertanding of the Final Cut Pro software (final product)
. Manage sound appropriately (final product)
. Use a variety of camera angles (preliminary & final product)

Q.7 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The preliminary task was to act out a scene from waterloo road, where we walked through a door whilst speaking. There are many things that needed to be improved such as, keeping the camera still, shots, not using zoom, improving on editing by having slower cuts. The lighting could have been improved by change in background colours, also using more fading would have been beneficial. Using cameras at different angles would have improved the shots. The head space on top of the camera would have lost us marks. Most shots were in the middle screen of the camera and therefore meant the shots were not as good because we were meant to have that a specific side of the screen. The massive difference in the final movie was the editing was completed really well, we ensured this perfecting our editing by spending more time on it. We also learnt from our mistakes, particularly when it came down to the use of zoom. We ensured the use of the tripod was used better and this meant that the camera was kept still while recording ensuring better shots and a clearer video. The lighting was much brighter and this meant there were no dark scenes. We used voice overs more effectively to add extra effect to the film.  In the  final film i used music which allowed to have a more effect on the audience but more importantly on the film.

Q.6 What have you learnt about technologies from the process of constructing this product?

Q.5 How did you attract/address your audience?