Our target audience was for people between the ages of 15-30 and urban movie enthusiats. I believe the primary address to our audience was through sound. The urban instrumental 'Chipmunk - My crew' set the tone of the opening sequence and is a sound that many young people have previously heard.
Below is a brief presentaion of some of the screen shots from our final product that I believe provided appeal to our target audience
Audience attraction/address by Slidely Slideshow
Mise-en-scene of the female character
Props:
- Weave
- Small handbag
- Lipstick
- Tight jeans
- Skimpy top
- Earrings
Movement:
- Distinct walk
- Shy grin in the elevator
- Lack of attention paid to surroundings
Young females can relate to these factors therefore brings forward a sense of appeal.
Mise-en-scene of male characters
Props:
- Dark clothing
- Hat
- Baggy jeans
- Stolen drink
Movement:
- First male greeting
- Head turn as girl walks
- Rapid movement after theft
Diagetic sound:
- Male tone "sorry again darling" (london accent)
- Female tone "I'm going to 3rd floor"
- Followed by male tone "aight lets go" ('aight' is colloquial; would attract the young modern male audience)
All of these factors set the mood of the opening sequence and would also bring foward appeal to our target audience
How I personally reached my target audience
I sent the vimeo link of our film to a few friends and these were some of the responses:
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